[Twain]

I agree with Philip Dyson’s example of keeping personal calendar items and contacts out of the work synchronization.

Given that GPS enabled devices are becoming the norm, why not make these so-called smartphones truly “smart” with the ability to have location based behaviors? For example:

• When at home, automatically forward calls to the home landline phone. (Prevents having to run around the house trying to get to the cell phone; most likely there is a landline phone handily nearby.)
• When at work, forward calls to the desk phone.
• When at a theater or restaurant, automatically switch to vibrate mode.
• When at a hotel, automatically set audible morning alarm to previous settings at same hotel.
• If weather is displayed on Today screen, automatically pull up weather for current location rather than hardwired “home” location.
• Download dinner specials from Top 3 favorite restaurants when back in town on a business trip.

I think a distinction has to be made when answering this question, between those items that only the OS developer (Microsoft) or the service provide (say, Verizon) can provide and those items that can be provided by an ISV. Arguably, the first two items above might only be available through the service provider. The rest can be done by ISVs.