"Why is Live Search for mobile so Loco 4 Local? Because we're crazy about getting you what you need to know now, no matter where you are. Whether you're craving crab cakes or mulling a matinee, Live Search for mobile makes finding practically anything in the area fast and easy."
I really like it when companies can have a sense of humour about what they're doing, so this was right up my alley: the Windows LIve Search for Mobile team has created this Loco4Local site that has some hilarious videos that spoof some of the cheesy used car ads you might see on late night local TV. Great stuff!