Quote:
Originally Posted by Vincent Ferrari
Deceptive or not, that isn't even the worst part with this ad.
The guy specifically laid out three criteria, said he was technically savvy and very picky, picked up a MacBook that was more powerful than what he bought and said it was all about aesthetics, then bought something that didn't fit any of the three criteria he started with.
That's what has me scratching my head at this point. I just don't get it. 
Like I said; at least Lauren kinda got what she was looking for. Giampaolo, well, who knows what the hell he was looking for; he certainly had no idea. |
Anyboy who understands this is not the target of this ad. Microsoft is clearly targeting a group of users who are thinking about switching to the Mac - in part because it is cool, in part because many of their friends have, but not for any real technological (note the "logical") reasons. Those folks are just not going to get any "mistakes" that Lauren or Giampaolo have made in these ads - all that they are going to see is that cool looking people (who look nothing like John Hodgman, no offense to him) have made the choice to stay with Windows PCs, after checking out Macs and finding them "too expensive" or "too aesthetic" for their needs.
It won't matter that they are making technically awkward choices.
This is a very effective Microsoft ad campaign - perhaps the best that they have ever done.