[JSB]

Paper clips, folded paper, and cans of Diet Coke were just some of the methods I used to prop up my iPhone before I created the iZel. There are a lot of clever ideas out there; I love that about iPhone owners. The iZel solves the problem by adjusting to hold the iPhone in portrait or landscape mode, adjusting the viewing angle, and using a protective elastomer that provides slip resistance to the device and the surface that the iZel is sitting on. Maybe most importantly, the iZel works with a variety of other device shapes too, including ones with curved edges and thicker dimensions. This way the iZel supports a lot of devices including the BlackBerry, Nintendo DS, and products that are yet to hit the market. We’ve had a few customers comment that it looks bigger in the pictures, but when they get theirs they feel it is compact. I slip mine in the pocket on the back of my Bose headset case. Thanks for the discussion!