"The iZel is a totally unique and innovative way to support your device for hands free use. Its remarkable design supports a wide range of the world's most popular devices. It has a clever method for adapting its shape to landscape or portrait orientations and it is easily adjusted to position your screen for the optimal viewing angle. Best of all, it folds flat and travels easily. The iZel's durable construction is made possible by using a sophisticated slip-resistant elastomer that helps to keep your device in its place and looking new. Use the iZel when you want to watch a video, make a hands-free call, monitor your email, surf the web, or to simply use your device as a digital picture frame."
This is certainly one way to go about things, but it seems a bit larger than what I want to carry around. Personally, I keep a few paperclips in my bag and just make myself a quick stand on the few occasions that I need one.