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I'm not sure why Microsoft seems to get so much hatred. No matter what they do people seem to yell at them in anger...
As a new company entering the mobile app space I'm not angry with the way Micrsoft is structuring pricing. If anything, I'm actually quite pleased with it. The pricing model is very affordable.
For starters... They have to charge you on each update. The application, even an update, has to be re-signed with the digital certificate and they have to ensure the store quality guidelines are being met. If they didn't do it this way then there would be no incentive for developers to maintain compliance with the store guideliness other than for their initial listing. This is a plus for consumers! It means you'll get the more stable updates through the app store, as it should be. You won't be seeing beta releases thrown up.
As a developer, you don't have any losses here. The advanced user can be targeted with updates directly from your website and the basic user can get a solid testing update throught the app store.
I Think this story blows it all out of proportion as the App Store is a fantastic setup as implemented.
Not to mention, seriously $100 a year is nothing. Unless your app is free if it isn't making more than $100 a year you've got more problems than being charged for an update.
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