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I haven't tried this yet, but if I still have to record and input a 17 digit code, or contact an activation server to use the downloaded software, the app store misses the point. The beauty of the iPhone's integrated store isn't just that it's on the phone, but that it's so easy to install applications-- even a caveman can do it!
Seriously, you click the link for the app, input your iTunes password, and the application installs and is usable. I think the rush to say we have an "app store" misses the point if the developers are still going to insist on cumbersome DRM routines that detract from that experience.
But then, I think Microsoft and assorted OEMs have been missing the point on the rush to make all things "Touch". It's not the touching of the screen that attracts users, it's the ease of use, and touching happens to be natural on a capacitive touch screen. However, on hardware that was designed to be used with a stylus it's a different story.
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