Quote:
Originally Posted by Phronetix
So, maybe just the talking about it among radio DJ's and water cooler riffraff will be worth the investment? Dunno...
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I never thought of the water cooler aspect of it before. It would make sense to target these people and get them talking about it and possibly buying Microsoft products since it is a safe bet if they're near a water cooler they have a job. One of my friends that use to work in television called it the water cooler effect since the water cooler was the universal meeting place for small talk that could make or break a series.
Unfortunately for Microsoft, the same thing can happen here. If enough people don't find these commercials funny it could have the exact opposite effect. The water cooler people don't spend money on Microsoft products.