Originally Posted by Jason Dunn
They wouldn't let you license the name? That's horrible of them.
To be clear, I approached the subject 3 or 4 times over the past three years with Microsoft. I was basically told that Microsoft lawyers were extremely reticent to let anyone use "Windows" and "Windows Mobile" and that I would probably have to pay a very stiff licensing fee if I wanted to use it. I did not think the effort was worthwhile, but if I persisted, Microsoft may or may not have relented.
If Microsoft had given me a simple OK, I probably would have switched the name. However, I don't think "Windows Mobile" has the appeal or even the name recognition as "Pocket PC" or "Smartphone". "Windows Mobile" is in a sense an abstraction. "Pocket PC" and "Smartphone" are names of devices and concrete and more appealing on newsstand.