[virain]

And don't forget how much impact on a average person makes TV and Movie industry. If you compare movies from earlier 90's to today's, you will see that all the PC's are replaced by MAC, that's of course in the hands of "good" guys. Just watch and pay a little attention to hits such as Bruce Willis "Live free or Die Hard". Shining example of "not so direct" advertising. You have Apple's poster boy from commercials running around saving the world with Nokia and Mac, while Bad Guys work exclusively with PC, even for whatever reason the logo on HazMat van used to kidnap our heroes looks suspiciously like MS Windows logo. Check out early series of "Sex and the City" with the latest all computers are MAC there now. And people want to follow their "heroes", and there's no surprise they go to apple store.