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I'm not an attorney (and I don't play one on TV), but I've done a fair amount of market research internationally, especially advertising and commercial testing. The laws in places like Western Europe and India are MUCH more strict about the kinds of claims you can make in an advert, to say nothing of the cultural taboos against making too-bold or unsubstantiated claims. The US may be the most litigious country on the planet, but I've been surprised by how strong the "truth in advertising" pressures are elsewhere.
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