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Certainly not Apple's fault -- flash is not by any means a w3c standard.
The fault rests somewhat with the site developers -- if they want to reach mobile users they should at least provide a version that works with mobile browsers.
And this can be accomplished by following the standards -- you don't need flash any more than you should need java to accomplish a decent mobile-ready site.
The whiz-bangery of flash is nice, but it should _always_ be optional -- not required to make the site functional.
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