[scottbeau]

Hello Rocco, sorry to hear that Mippin left you unimpressed. We try to do two different things really well: first, if you are a beginner user of the internet on your phone, we help you find and discover content that you may not have known existed. It is considerably broader and deeper than content you might find on your carrier deck or on the established Yahoo or MSN decks. The long tail lives and breathes on Mippin. Second, we try and help advanced users organise their favourite feeds in one place. It becomes a great destination for a quick check in to the latest stories from your favourites. Mippin Today is a great way of checking into the most recent stories from your favourite content feeds.

There are a number of things we are continually tweaking which we know we do not have quite right. And we also know that we cannot please everyone (no matter how much that hurts). Nonetheless, we hope you give it another test drive at some stage and we meet the need.