[virain]

Who is Aunt Sue? Middle age woman, housewife, that is pretty much a stereotype.
Look at it from different prospective, look at "little girl" named Sue. She can be pretty much your little sister or daughter. What does she has in her bag? iPod. Now she is old enough to have her own Phone. What would she get? iPhone You would want to see your kid happy, wouldn't you? Specially, when it cost you only a couple hundred bucks, and she pays for service working in MacDonald's. Time for a College? Your dear Sue grow up with Apple products, remember that iPod you bought her for her 10th birthday? Then iPhone at 15? It is logical she would want to have Apple Mac for higher learnings. And now she goes to work. She grow up on Apple products, she doesn't do that well with PC, she and few of her friends (same age) ask boss to get Macs so they are more productive. And why not?
People who grow up in late 80's 90's are more MS PC generation. We played first computer games on, it we study on it, we work on it. New generation is more USED to Apple products. And that generation is the one that takes over the market, the trends, the style, while PC generation, the "old guys" thinking of retirement. And as for some mystic Sue who doesn't know how to use a computer? What planet is she from? My mother, 70 y.o. has no problems sending emails, browsing the net, among other things on her laptop.