|
Right on Jason. I have complained in your message threads for years about the lack of marketing for products that are more functional, more innovative and as good as or better looking than various Apple competitors. Apple is largely a product design and marketing firm. I have seen flashes of good marketing from Microsoft and other companies, but nothing sustained or as viral as what Apple does.
HP is doing as very well with its creative and sustained "computer is personal again" campaign, but that is about it. In phones, I would agree that of all companies Motorola has done the best job selling a particular phone with the RAZR. There are other good phone ads campaigns, but they have no sustainability. The HTC Diamond has the potential as a product to be the next hot thing if HTC and the carriers market it. They are starting off well with the buzz factor, but let's see how they do when the phone is in wider distribution.
|