Quote:
Originally Posted by pmgibson
I am not fully aware of how revenue is generated for a site by ads. I just know that it is. What I don't understand is how ad-blocking software prevents that revenue from being generated.
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Revenue generated from dynamic ad content is usually based on the number of ad "impressions" (i.e., displaying the ad) and ad "clicks" registered in a given time period.
Ad-blocking software has a direct and indirect effect. It directly affects the impressions, because it prevents the ads from being displayed. It indirectly affects the clicks, because if there's no ad to display, there's no ad to click. As a consequence, the external provider serving the ads will register no impressions and no clicks, which ultimately hurts the site owner as he/she pockets less revenue.