I'm still a firm believer that Microsoft should just take complete control of the Windows Mobile platform and indeed create a brand new mobile operating system. Right now the Windows Mobile world is to confusing. You have the Smartphone/Standard non-touch based platform and the Professional/Pocket PC touch based platform and both systems look remarkably different. It is just downright confusing to consumers - especially when you try to explain it to them.
What makes matters worse is when you have a customer more from one mobile platform to the other only to find out that they have to repurchase a majority of their old software applications and games because they are not compatible with this different OS. This happened to me more than once when I was selling phones.
This was one of the reasons I have been so excited about Photon for the past few years. We were suppose to finally see a merger of the two systems into one less confusing system. The less you confuse your customer base the greater the chance you have of selling more of your product.
