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Still, add it ALL up and the the most you could say they have been it it is 5.5 years. Now long as Nokia been in it? And RIM?
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The first Nokia S60 phone was released in Q2 2002 according to Wikipedia. The first Blackberry with integrated voice was released in Q2 2003. Microsoft has been in the game as long as the other players.
I guess you could argue that Nokia has been making phones for far longer and Blackberry have been making e-mail devices for far longer. But how long has Pocket PC been around?
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How many of the smartphones are they selling that are freebies that the user never goes beyond SMS or maybe MMS with?
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I would assume that a large portion of Nokia smartphone users are taking photos, listening to music and browsing the web. That's certainly what I see on the streets. Sounds like another certain consumer-centric smartphone platform, doesn't it?
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It is ambitious, but to go from zero to 13% in 5-6 years isn't bad., especially when only the last 3 years were when MS got a lot of it right - not everything, but a lot. :-)
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Symbian went from zero to 70% in an instant and has stuck around that figure ever since. Apple managed to grab 27% of the US market in only a few months. Windows Mobile is certainly improving but so is the opposition.
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To go from 13% to 40% only requires tripling share. They have been doubling every few years lately. To triple in 5 years? Ambitious but t impossible or even unrealistic.
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Microsoft's sales have been doubling but I haven't seen any real increase in market share. Their market share has always floated around the 8-20% mark. As I said, Microsoft is improving but so is the competition around them. In such a competitive market, you need to improve fast just to stand still. Just look at Motorola's fall from grace.
A tripling of market share does not equal a tripling of sales. It's probably more like getting twelve or even sixteen times as many sales.