Originally Posted by Stinger
I think it's a good target but massively ambitious.
Microsoft has been in the smartphone game for a long time now.
I don't think they have. 2002 was the first phone device for them and it was late 2002 at that. The 2003 models from 2003-2004 were still very early and the "Pocket PC Phones" were strictly for geeks with the menu structures the way they were. WM5 is when it really changed - soft keys and no losing your data when the battery died.
Still, add it ALL up and the the most you could say they have been it it is 5.5 years. Now long as Nokia been in it? And RIM? Not sure when RIM started, but I know they were around in 2000 or 2001 at the latest, and MS is ahead of RIM. I also think Nokia's numbers are a bit inflated. How many of the smartphones are they selling that are freebies that the user never goes beyond SMS or maybe MMS with?
It is ambitious, but to go from zero to 13% in 5-6 years isn't bad., especially when only the last 3 years were when MS got a lot of it right - not everything, but a lot. :-)
To go from 13% to 40% only requires tripling share. They have been doubling every few years lately. To triple in 5 years? Ambitious but not impossible or even unrealistic.