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This alone was one of the significant motivating factors for me to buy an iPhone. I had many different PPC PDA's and phones. I found it extremely annoying that I had to essentially buy a new device each time I wanted a software upgrade to the latest and greatest. Also, bug fixes were few (if at all) and far between.
This is one thing apple has done well, that hopefully (but doubtfully) the rest of the smartphone makers will start doing. These companies need to better support the people who have invested in them. I would even have been willing to pay some fee, say $20.00-30.00 for a software upgrade on the device.
Lastly, why are PPC not like regular windows. Why can't we buy the OS from MS, and have manufacture produced drivers for the devices. This way the consumer can have a longer life than 1-2 years on a given device.
My $0.02
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