[Jorgen]

I did a search. I thought all his books were free in PDF format? Apparently not this one:

For a Kindle: http://www.amazon.com/Purple-Cow/dp/...ion/B000OCXGJG

Audio book @ US$7.49: http://www.theaudiobookstore.com/ser...ness-by/Detail

In various ebook formats: http://ebooks.ebookmall.com/title/pu...din-ebooks.htm

Mobi format $19.99 (there is a free sample):
http://www.mobipocket.com/en/eBooks/...p?BookID=37424

But this 17 min overview is free: http://www.copywritersboard.com/copy...w-17-mins.html