Interesting how much worse their site is if you haven't upgraded to Flash 9. With only Flash 8 my Browser showed...
http://www.imate.com/default.aspx?skinid=1&flash=no
... and the site was frankly pretty rubbish! I'm not sure I'm a huge fan of the Flash 9 version but at least it doesn't take an age to refresh when you click on something! Also interesting that I didn't get any "upgrade to Flash 9" message.