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As both Bev and Karen have pointed out, it's not about the "Personal" in PDA, but about having a complete suite of tools available for enterprise application development.
I've also worked on projects based on various versions of Windows CE and it was harder to work around the various limitations. Also, it's generally cheaper to just use the full Windows Mobile than to build a custom subset of programs.
The biggest downside I see to having the full Windows Mobile suite on an industrial device is that it's much harder to "lock down" the user so that they can't "surf the web" or play solitaire when they should be working. There are some tools to try to help with that, such as SPB's kiosk tool, and most industrial devices have their memory slot internal to the unit so that the user can't remove the card or put in their own without disassembly.
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