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With the risk of being considered arrrogant too, I don't believe the media industry gets it. Quite to the contrary, I think the media industry is arrogant (and thinks consumers are stupid!) if they believe they can sell us the same crap that was "Digital Rights Management" as "Digital Consumer Enablement" now and get us to buy it.
Here is the simple reason why I completely stopped buying mp3's online: For about the same price, I can buy a CD, and play it on every CD player in my home and car (and rip it, to copy onto my own Pocket PC and listen to it) AND have a backup. Try that with music purchased online ...
I applaud steps like the one recently announced by EMI, to distribute music DRM-free through the iTunes store.
DRM or whatever creative names it is being called in the future by the industry is a cul de sac, and helps piracy rather than to prevent it. Instead of buying DRM free content, people go the piracy route in order to enable themselves to actually listen to music on the devise they want.
I realize my comments focused on music, but I believe they are in similar ways applicable to other media.
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