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I think it's Jobs' ego which is triggering more hostility than is the iPhone. To be fair, Gates' ego and presumptiousness are more than a match for anything Apple puts in their PR. The device itself has undeniable coolness. I don't think more than a few have contested that, and since coolness is a matter of opinion, not fact, they're free to do so.
This device is being presented as if it were something incredibly new. It's not. Sure, the particulars of packaging and interface are a variation not seen exactly the same in any previous device... but all the functionality and specs are easily found in many, many other devices running WM or even Palm OS. And with what look like a few serious limitations in user choice, data input, and upgradability (battery or memory), the price tag with contract is somewhat hilarious. Still, it'll sell. Apple = marketability. (oh, right, the ROKR.... forgot about that weird little partnership with Motorola)
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