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i see this crashing and burning very zune *sic*.
Microsoft have the blinkers on if they think they can "penetrate" the market at this stage.
Not to mention, the video ad was ridiculous - in its attempt to build "brand recognition" for Microsoft (???why!) you couldn't even work out what product they were trying to promote.
The only realistic option I see is for Microsoft to offer a product that doesn't perform like arse and undercut the competing iPod product by a significant amount.
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