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As a content provider / site owner, I have to wonder what's going to happen to those of us who own one of the other TLD's. I mean, imagine if you own CNN, and someone comes along and registers CNN.mobi and it's for some legitimate site of some kind... You're going to see a string of domain hijacking and cybersquatting on the lines of which you've never seen in your life.
I think .mobi is nothing special, and the sites that are going to be there could have always been put on .com or .net if the site designer properly set up the detection for the user agents of mobile browsers (along the lines of what PPC Thoughts does). .Mobi could be cool, but in the end it's just unnecessary.
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