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Microsoft's noble but failing cause is the fact that they want to control the hardware standards, but not get mired down in hardware. The problem is when you have 6 different hardware makers calling their device the same thing, customers get confused. On the other hand with Apple they control the hardware so people can go in to the store, ask for an iPod, and get an iPod. You go to the store and ask for a Windows Portable Media Player, you are going to get several different offerings from several different makers...that all look a little different. People sadly want simplicity. Though a WPMP might be technically superior, try explaining that to an iPod user.
If Microsoft does try to get into the hardware business again, they need to go full frontal assault and not open the hardware specs to others. Just sell the hardware under the MS name and live with everyone calling you a monopoly. Funny how Apple never gets called that over their control of the iPod. It is a double standard for sure, MS has painfully left WMP open to 3rd parties, while Apple must do no such thing. Napster within itunes? Unthinkable.
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