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While I agree that adding more RAM will consume more power (as you say, doubling it doubles the drain), in the overall scheme of things, memory represents only a fraction of all the parasites on your Pocket PC. The screen, backlight, WiFi, wireless communications, and microdrive are all very thirsty, which explains why I have to have the extended battery on my e800. That's why doubling, tripling, whatever the amount of memory on my device doesn't really bother me as much as it would others, because to me it's just a drop in the bucket.
To others who have a basic device or aren't power users (usually these are one and the same), which represent the majority of PDA owners, it would mean more to them. But then, most of them don't know any better anyhow, do they? All they care about is the fact that their battery is draining too fast so there must be something wrong with their PDA.
A large number of processes running on your Pocket PC will also drain your battery faster, such as a lot of today plugins and TSR programs. But instead of trying to find ways to make storage persistent, time would be better devoted to finding alternative power sources, because we're eventually going to need that gigabyte of memory on our devices + be able to handle these and future device "features".
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