I love translations. "All your base are belong to us"
I don't know if its fair to compare the two. If your are a Palm guy, you'd probably want the Lifedrive. If you are a PPC guy, you would want the Loox 720 - which, incidently is what I have
If you have neither and are new to PDA's and need to pick one, I would think it comes down more to PPC vs Palm than it would Loox vs Lifedrive. Picking the desired platform is the more important issue over the specific hardware IMO.