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Getting only 1 pizza result in a North American city has to be a bug. GOOGL listings are results from GOOGLE, GOOGLE Local, and/or Froogle searches.
Google sends 3 text messages worth of information on a text messages if there are that many. If I send a text message to GOOGLE with "Pizza ZIPCODE" I will get 3 text messages of pizza places in my area.
Now a problem is that there are so many Pizza places that you need to specify like "Pizza Hut ZIPCODE" (Google) or "Pizza Hut.ZIPCODE" (Google Local) in order to get that particular place on a listing.
GOOGL is very useful if say you go to the Mall to get a black vest for a tux and you can't find a place there with a black vest. You can GOOGL tuxedos and have your phone dial in the results in the area to find your black vest.
It's even faster (though less functional) than using your PDA via blueooth on your cell to look up a yellow page listing.
Now if Yahoo let you do an SMS request through their Yahoo Yellow Pages via SMS. I would be all over it.
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