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Here's another vote for PocketDivX encoder and Beta Player. Both work phenomonally for PPC 2002 and WM2003 and are FREE.
As far as the paid article goes I think it's fine as long as it doesn't mislead by declaring a comercial app superior to a freeware app (this would be fine to do by someone not selling the apps).
I look at it like a paid advertising that goes a step further by highlighting and mini-reviewing the apps strengths. I see it as only helping me make an informed decision as long as the results aren't fabricated and it is clear that it is an ad.
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