I don't think MS ever tries to make a big bang when they enter a market (WinCE handhelds anyone?). I bet Xbox surpassed most of their expectations.
I agree that in the long term, that the Zune is something to be feared. By Apple et al, I mean. Not the consumers.
Even if Zune flops out the door, all the world will laugh and point. Then Zune II will creep back into town and rent a room. Zune III will burn down the village.
Pardon my analogy...
