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A similar idea occurred to me, amidst all the DRM tussles recently.
What about a DRM-less "streaming" of a book via GPRS to your device, where you pay a small amount (less than the current price of ebook certainly) and receive the text in small chunks as you need it. Could be suitable for linear reading (i.e. novel), and at no time would you be in posession of the full book.
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