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Originally Posted by Kati Compton
While initially this sounds like the way to go, I think it is misinterpreted by publishers as a lack of demand for eBooks at any price... 
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I agree. Many hands are involved in the future of eBooks. The Reader Developers ( some standards would be good ), publishers, marketers, users, etc. We each have to do his/her part. However, converting / copying is also not the way to ensure a bright future for eBooks.