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Originally Posted by CTSLICK
It makes all the sense in the world that this technology would make a bee-line for the PDA/Smartphone world. However...
Does it present a marketing problem? This is a situation where we have new technology that costs less and delivers a higher standard. Normally, you release something that incorporates new technology at a higher price. People buy it because they want the higher standard and are willing to fess up the extra money. This is the reverse. If you market better stuff that costs less how do get rid of all the old more expensive stuff that look worse than the new stuff? I'll bet the effort to preserve revenue stream delays the entry of OLED into mass production more than any technological delays.
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I don't think this will be the case for the OLED tech. There is just TOO MUCH demand for longer battery life, thinner display, easier/cheaper manufacturing, flexibility, etc.
Obviously, no prices are set yet and while the manufacturing costs *might* be less the cost to the end user might not be. Therefore (did I just type "therefore"?) the focus is on the power-savings and slim profile. Also, I think OLED has more possibilities for flexible displays.
If the products have enough other benefits and the manufacturing costs are low enough then there is a significant enough margin for a company that does not have a huge investment in the LCD marketplace.
I am REALLY looking forward to seeing adoption of this tech as there seems to be significant benefits to us mobile types.
