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I don't think it will be a fad, but it also isn't cheap. Heck, in one of the articles the VZW spokesman even said "We know it isn't Cheap...."
They're trying to attract a high end user, and they will likely succeed, but I think they're off a little bit in thinking that peoples dependency on wireless, for voice call alone, has increased that dramatically.
Sprint supposedly just kicked off some regionally available unlimited plan for 119.xx a month, but it includes unlimited everything! I can't see why anyone who needs data as part of their package would go with anything but Sprint SERO (provided you have good Sprint coverage in your area). Even if you don't have great Sprint Coverage, it includes unlimited roaming on VZW and Alltel, and even data roaming in some areas.
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