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Jason,
When I was considering the purchase of the Zune for my wife I went to the store to play around with them a bit. I have a Zune30 so it was mostly just to check them out. Yes this was the issue that I had at the Target and a Walmart where I was looking at them. I have also noticed the same issue with the Ipod and most other MP3 players. An exception to this is the Apple store and Best Buy. These stores both had content loaded so you could actually demo the devices. I don't understand why most places wouldn't load content or something on a demo model. Better yet they should arrive this way at the store it is a demo model after all. TVs for example have High Def content pipe to every single one of them in 95% of the stores that sale TVs.
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