Who buys?!?!?!
Well, given that the zune is a *subscription* device, I don't agree at all.
The realities of "collection management" suggests that it will be sometime until they tie together the three-way communiation to link up online store/wifi_device/collection_pc in a manageable way.
Eventually, it might make sense to allow device-based browsing the store, flagging tracks to download to the collection_pc for subsequent wifi syncing to the device, but that's sounds pretty "down the road."
Of course, the better answer is a question: "Why buy 15 tracks a month when for the same money I can rent millions?" Heck, the price differential between an iTouch and a comparable zune is enough to pay for a year or two of ALL your RENTAL...
So for me, I would rather download a whole album from home for "free" than buy a track wirelessly.
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