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It's true, someone may not buy an entire album at once as often as they might buy singles from a variety of albums. But once they buy ten or more singles from a huge selection of artists from the same big record company, they've purchased the equivelant of an album and so the record companies are going to profit just the same and perhaps more as it would be more profitable for someone to buy, say, twelve singles at 99 cents a piece, rather than an album with twelve songs for $9.99.
The average person who's into purchasing music from iTunes, from my understanding, tends to download quite a bit of it. So whether it's albums, or the equivalent of albums over a short period of time, either way the record companies are lining their pockets with a hefty sum of gold.
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