The article's right. What's more, Apple has the potential, with the traction of the iPod/iTunes combo, to expand into so many other product areas:
I've heard rumors of a Satellite Radio iPod, there's the Motorola cell phone iPod "accessory" being talked about, a tiny flash iPod, a WiPod, etc. Think about the possibilities that last one potentially opens up.
By the way, my girlfriend unfortunately watches the hens on 'The View' peck away as well...the audience pretty much goes off when anything is given away. I've even seen 'em do it on Oprah when she gives away something so basic as a cookbook.