Okay, well at least everybody who has $100 to spend on an MP3 player...
"
This is a $100 instant savings to give you the Zune 30 in brown for $96.00, no rebates, no gimmicks, just brown Zunes! The other color players are not discounted at all."
It seems that the de facto price on the Zune30s is rapidly becoming $90-$150, a far cry from Microsoft has suggested $200.