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I don't know... I don't think their approach is all that bad. They make a phone, then tune it a little and release it again, tune some more and release, etc... Think of how many times you have wished there was a fix for a bug on your existing phone. Remeber those joystick problems, dust under the screen, poor reception? If HTC (or whoever) had stuck with the existing model, fixed those issues and re-released it, they would sell even better and it costs them less than building a whole new phone.
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"I have no special talents, I am only passionately curious" - Albert Einstein
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