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I agree with you barcodes, 1D, UPC, etc will not go away for some time.
If you want to retreive information form the code on the product from the mobile web you will need Neomedia's techology. Being able to link to have a direct link to the web for content.
This is a brand manufactures dream. They can have direct connection to their consumers in one click. By clicking on the UPC, 1D, 2D, RFID (which most products have), slogan, trademark, logo, keyword, etc, and turn on information.
The brands could have control over a whole new field of marketing to the consumer.
They could offer mobile coupons, enter a contest, get a rebate, price comparison, get a gift card, get a schedule for a bus, etc. Ex.) Check out Starbuck's Summer Pursuit.
Who would not want to control this connection? It could eliminate 'Click Fraud' and beat the competition, Google. Just another opinion.
Best of all Qode is free.
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