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I wouldn't compare this CueCat. I was one of the Wired readers who received (the then hi-tech) CueCat scanner for free. The whole concept was flawed, not to mention proprietary.
AURA relies on the standard product barcodes and ties it up with Amazon.com and other useful sites. CueCat was essentially designed as a tool to help magazine readers to look up product info quickly, it was tied with more advertising and less with product research or tagging.
I have just found out that the AURA client can be configured to submit the barcode to a site other than the AURA Web site. This means that developers can leverage the client to submit barcodes to their own sites. Coupon finder application and asset management applications can be made.
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